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Social media has become an integral piece of brand strategy and communication puzzle. However, many brands, big brands included, make avoidable mistakes. Today, we will highlight five common mistakes brands make with social media – and how to escape making them.

HAVING ZERO SOCIAL MEDIA PRESENCE

I bet you didn’t see this one coming. Having no presence on social media simply means that you at risk of not being considered because either you ‘can’t be found’ or people consider your company ‘archaic’ due to your lack of social media presence.

POOR SOCIAL MEDIA ACTIVITIES

Creating a social media presence and then failing to spend quality time on it is counterproductive. You should either use social media to communicate your brand ideas with your consumers and get your voice heard, or not have one at all.

USING INAPPROPRIATE SOCIAL MEDIA PLATFORMS

Take the time to research and pick out which social media channels are the right for you and the services you render. Otherwise, the time and effort you spend running the channels that aren’t right for you becomes futile.

LIMITING YOUR SOCIAL MEDIA SITE TO A MARKETING TOOL

Always remember that the people who take the time to follow you are interested in you, your brand and what you have to offer. Get personal with your followers by showing them who you are and what your company does – not just showcasing your products and services.

OUTSOURCING YOUR SOCIAL MEDIA MANAGEMENT TO A WRONG COMPANY

This point can never be overemphasized! If you are going to outsource your social media management, make sure you do a proper research. Go with a company that understands your brand identity, values, and key messages.

 

What are your thoughts? Do you have more points? Share in the comments below or on any of our social media platforms.